After doing research in to Bloc Party’s public persona it was apparent that there is a specific image associated with the band that was a necessity to maintain. To understand the portrayal they already obtain we looked at different media appearances that band made and how they were presented in each, this includes interviews, magazine features and public appearances. The chart below is a representation of data produced through research ,found whilst trying to distinguish Bloc Party’s demographic.
Looking at these examples of publicity features we can analyse the demographic for Bloc Party. We have made reference to http://www.nrs.com/ to analyse the target audience and demographic of each magazine.
Based on an analysis of 12 months according to the data 296,000 men read NME on a weekly basis which is 1.2% of men reading magazines in total alongside 19,000 or 0.4 % of woman readers every week. 1.4 % of these readers are aged between 15 – 44 leaving the 0.2 % of 45 years + reading the rest. 137,000 of the downmarket audience read NME which is 0.6 % of C2DE readers compared to 250,000 or 0.9 % of ABC1 readers.
This music clip is from www.gaurdian.co.uk and is the remix of Bloc Party’s ‘Ares’: we looked into the breakdown of readership in to the Guardian newspaper – making similar assumptions of the online
newspaper version. 503,000 women or 2.0 of all newspaper readers, read The guardian on a regular basis, overtaken by 703,000 male readers or 2.9% everyday.615,000/ 2.5% of these people are aged between 15 and 44 and 590,00 / 2.4 % are over 45 years old. There are only 125,000 / 0.6 % of C2DE readers alongside a huge 1080,000 / 3.9 % of ABC1 readers
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