Psychographics

We looked onto the Bloc Party Facebook to see how it was presented and what sort of people were followers by analysing their interests, values , attitudes and lifestyles. Below is a print screen of the fan page, consisting of 219,108 fans in total. This is alongside over 500 dedicated fan based WebPages about them.
Analysis of fans
Although we could not get access to many profiles most of the images were similar to each other with people either playing instruments or wearing band logo T – Shirts,, from this we can gather that the people who support bloc party like the instrumental aspects of the performance rather then just the appearance and attitudes of the band. This is also true of the stereotype of the ‘Indie’ culture which we previously made reference too.